Authentic Brands Group (ABG) formed a partnership with Allen Iverson, the legendary guard from the Philadelphia 76ers and long-time Reebok sponsor. ABG acquired Reebok in February 2022.
The partnership will have ABG focused on growing Iverson’s entertainment business, securing new endorsements and partnerships, including consumer products.
Spanning 14 seasons and seven All-NBA teams, Iverson’s had a long-term tenure with the organization. He is an 11-time NBA all-star, won Most Valuable Player in 2001 and was inducted into the Naismith Memorial Basketball Hall of Fame in 2016.
ABG’s brand portfolio includes Marilyn Monroe, Elvis Presley, Muhammad Ali, Shaquille O’Neal, David Beckham, Dr. J, Greg Norman, Neil Lane, Thalia, Sports Illustrated, Reebok, Eddie Bauer, Spyder, Volcom, Airwalk, Nautica, Izod, Brooks Brothers, Barneys New York, Judith Leiber, Ted Baker, Hervé Léger, Frye, Juicy Couture, Vince Camuto, Lucky Brand, Aéropostale, Forever 21, Nine West, Jones New York, Tretorn, Prince, Van Heusen, Arrow, Hickey Freeman, Hart Schaffner Marx, and Thomasville.
