Atomic has made some of the biggest leaps in technology and marketing prowess on the floor, fully capitalizing on Bode Millers winning streak on the world cup circuit. Next year the company will be launching a new kids line of skis with cartoon graphics featuring Bode as a comic-book superhero. Atomic said they are taking the superheroes of the ski world and turning them into superheroes for the next generation.
Atomic also launched a new line of intermediate level skis using technology that filtered in from the bike world. Easton has been toying with nano-enhanced carbon fiber in its components and wheel-sets, and now Atomic has launched a ski line using this same process. This allows Atomic to tune the flex of the ski in the shovel independently from the tail and gives consumers an easier to control, lighter, and faster product.
