Atomic has decided to change its sales force structure in the Mid-Atlantic and New York regions by forming a corporate Small Business Unit. The SBU will be comprised of a Regional Business Director, two Territory Business Managers and a Territory Support Specialist, all of whom will be corporate Atomic employees based in the region.
John Esterbrook, Atomics in-house sales manager, will head up the SBU out of Hartford CT, and will report to Atomics VP of Sales, Bill Bendl. Shawn Hickman, Taras Popel and Jason Shreck will make up the SBUs field staff. The new structure, according to Atomic, is designed to provide stronger staff training, better inventory management, more targeted regional marketing and expanded sell-through support.
Atomic also said that it is in the process of recruiting a new National Sales Director to focus on Atomic's retail support network across the United States.
