Athleta will be the title sponsor of Life Time Fitness, Inc.s premiere athletic event series for women, Esprit de She-The Spirit of Her Race Series.
Designed exclusively for women, the Athleta Esprit de She Race Series features 18 events like fitness-inspired ‘happy hour 5k and 10k runs, cycle tours, duathlons and triathlons for every pace and passion. The series kicks off on May 5 in Tempe, AZ with a triathlon; subsequent races in key markets like San Francisco, Minneapolis, Chicago, Denver and Houston to follow.
We are thrilled to partner with Life Time as the title sponsor of the Athleta Esprit de She Race Series in its debut season and offer women the opportunity to combine fun, personal accomplishment and camaraderie in an area of her life she truly values – fitness, said Tess Roering, VP of Marketing and Creative for Athleta. This event series beautifully aligns with our Power to the She campaign and overall mission of inspiring and celebrating all women athletes-from beginners to competitive racers-to try something new and be their best selves.
Athleta Esprit de She offers a meaningful and relevant fitness experience by mixing camaraderie with competition. Aside from the fashionable freebies and designer event experiences, Athleta Esprit de She events will offer pre-race training programs and post-race community markets where participants can salute success with a drink at the bubbly bar and enjoy the open air spa among other exciting experiences.
We are delighted and honored that Athleta has chosen to partner with Esprit de She, said Esprit de She Brand Director, Lindsey Kurhajetz. Esprit de She was born out of the desire to give active women athletic experiences that integrate education and bring womens favorites together in one place. We continue to be inspired by the growing number of women participating in races today-female runners have nearly tripled since 1990!
As of Feb. 5, 2013, Life Time Fitness operated 105 centers under the Life Time Fitness and Life Time Athletic brands in the United States and Canada.
Headquartered in Petaluma, CA, Athleta was acquired by Gap Inc. in September 2008 and is part of the Growth, Innovation & Digital division.