Asolo USA on Wednesday named Velocity Sales & Marketing as its representative for the New England region.

Effective immediately, Principal Reps Mike Schmidt and Bill Bruzzese will begin to manage the territory and account base. Velocity Sales has a 20-year history of servicing outdoor brands such as Marmot, Tubbs and Atlas snowshoes, BioLite, and Ignik.

“Mike and Bill are respected industry veterans and key partners to many New England retailers. We are excited to welcome them into the Asolo family,” said Bill Lockwood, GM for Asolo USA.

“Our team is looking forward to working closely with Asolo and the New England customers”, said Mike Schmidt of Velocity Sales & Marketing. “Asolo is a brand steeped in tradition, innovation and quality, all attributes that reflect our own values. The brand continues to be a proven leader in the outdoor footwear category and we’re eager to help Asolo achieve its North American goals.”

Photo courtesy Asolo