Asics America has relaunched its sublimation offering for team sports through a new partnership with the largest sublimation manufacturer in the West.
Sublimation printing involves heating the ink until becomes instilled into the fabric. The process costs more than other methods, but it lasts longer, will not crack or peel over time, and maintains the original features and characteristics of the fabric.
“Asics is thrilled to reintroduce sublimation as a core offering for our team sports consumers,” said Adam LaFollette, sales director, Asics America Corp. “Custom sublimation is the fastest-growing segment in the youth, recreational and high school markets, and Asics is excited to merge our superior products and quality with the best-in-class sublimation team assortment.”
Asics’ Team Sports category includes volleyball, wrestling, tennis, and track and field.
