Asics launched its 2015 global advertising campaign, 'It's a big world. Go run it.' The creative is designed to inspire sportspeople and fitness enthusiasts around the world to explore new territories and discover the huge variety of ways and reasons to run.
'It's a big world. Go run it.' features a television commercial to be aired globally during headline sports events. In addition, there will be a 90-second digital version, print, outdoor, online and in-store executions, and activations at marathons around the globe. The 2015 campaign is Asics' most ambitious to date.
The television commercial features runners of all ages, abilities and cultures challenging themselves on city streets, country roads, forest trails, snow, ice, and mountains – demonstrating the diversity of running and Asics' expert equipment. The link the the television commercial (90 second online version) is here: https://www.youtube.com/watch?v=8_B5X22YY0Q
The advert creative starts with a single runner finding a ram's horn on a deserted city street. As he blows into the horn a beckoning call echoes through the streets. More and more runners emerge from roads, deserts, mountains and trails, gathering into running tribes. As the multitude of runners realize their achievement by reaching the summit of a giant mythical mountain, the sound of another ram's horn echoes through the air calling them towards their next challenge.
The television commercial promotes the diversity of running, with Asics bringing every kind of runner together and encouraging them to push boundaries and achieve their goals together.
Shot in New Zealand, the TVC features a host of Asics sponsored athletes, including world champion triathlete Gwen Jorgensen (U.S.), 100m & 400m Olympic hurdler and sprinter Queen Harrison (U.S.), 800m runner Ryan Martin (U.S.), elite training and fitness athlete Rosario Rios-Aguilar (U.S.) and elite trail runners Sissi Cussot (France) and Genis Zapater (Spain), alongside real running enthusiasts.
As part of the campaign, fifteen short films will also be released throughout the year, in which Asics sponsored athletes discuss their training routines and diets.
Katsumi Kato, Head of Asics Global Marketing Division, commented, “Our new advertising campaign signifies a major step in communicating the Asics brand on a global level. This demonstrates Asics is the leading running brand, inspiring and helping athletes of all ages and abilities to experience running in all its forms. We believe 'It's a big world. Go run it.' will appeal to all types of runners, whilst also keeping the sport fun and accessible.”
The 2015 brand campaign will go live on Feb. 19. A number of compelling creative iterations, tailored to each area of Asics' multi-sport specialism, will be released throughout 2015. A specific tennis campaign, 'It's a Tough Game. Go Smash It.', featuring tennis star Gael Monfils, will be released in May and a rugby-focused campaign will be launched in the second half of the year.
