Arc’teryx, the maker of technical performance outerwear and equipment, will open its largest brand retail store at 580 Broadway in New York City on September 6.
The two-story, 14,164-square-foot store will promote circularity as the “future of retail,” with the lower floor devoted to the brand’s circularity platform, ReBird a service center that will employ four full-time repair operators, offering customers a full suite of repair services, product education, technical washing, and waterproofing of used gear.
“The Broadway store marks a significant milestone in our retail evolution,” said Delaney Schweitzer, chief commercial officer, Arc’teryx. “We are proud to offer a space where our community can explore both new and pre-loved products under one roof and access unparalleled product care and repair services to keep their gear performing at its best for years to come.
“Building on the success of our original SoHo location, this new location is truly a hub for our community, a place for guests to engage with our pinnacle retail offering, build connections over coffee and share their love of the mountains,” continued Schweitzer.
The company will also debut its ReGear collection, offering a sustainable alternative to buying new.
“With our first-ever ReGear showroom, we’ve curated a hand-picked selection of professionally refurbished used gear, celebrating iconic past-season designs and colorways,” said Dominique Showers, VP of ReBird. “The ReBird Service Center, our largest to date, offers a full suite of complex repair options to keep gear in play. Combined with our curated selection of refurbished and vintage gear, we hope this space will help to shift consumer mindsets toward custodianship of their gear.”
The store also includes a theater for hosting “storytelling sessions, brand films and community events” and the A-Frame Café, the company’s first in-store café in North America.
Promotions will also be highlighted in-store including Gore Wash Week and Trade-Ins, encouraging customers to keep their gear in use rather than buying new.
Arc’teryx is a Canadian company based in the Coast Mountains. It distributes its products through over 2,400 retail locations worldwide.
Image courtesy Arc’teryx/Jesse Liaw
