Aisle Talk, Week Of April 10
Top headlines from the active lifestyle industry you may have missed this week.
Adidas Partners With Kathrine Switzer
Adidas formed a new partnership with Kathrine Switzer and 261 Fearless ahead of the Boston Marathon in its 29th year as the race’s exclusive footwear and apparel partner.
Nike, Adidas and Under Armour Rank Among Most Valuable Brands
Nike landed at 28 on Brand Finance’s ‘Global 500 2017” ranking of the most valuable brands. Adidas was 138, Under Armour, 275, and North Face, 480.
Under Armour Adds Board Member
Jerri DeVard most recently served as chief marketing officer of The ADT Corporation, a leading provider of home and business security services.
SFIA Selects Judges for Second Annual ‘Start-Up Challenge’
Gene McCarthy, Jim Weber, Bob Puccini, Mike Zlaket, Jason LaRose and Tony Armand are among the judges for SFIA’s second-annual ‘Start-Up Challenge’ panel.
Sole Appoints Director Of U.S. Sales
Sole, the Canadian footbed company, has officially appointed Zachary Osness as its new director of U.S. sales
Fjällräven Names Rygr As Its Agency Of Record
Rygr will work on public relations for the Swedish outdoor brand in North America.
Netshoes Looks To Dominate Online Selling In Latin America
In 2016, four brands – Nike, Adidas, Mizuno and Asics – made up approximately 41.2 percent of sales.
Kobe Bryant And Nike Inspire Kids In Los Angeles To Get Moving
“The Mamba League is a fun league for kids to learn the game, have fun and understand the connection that the game has with life in general — hopefully learning some of the work ethic it takes to become a better basketball player and convert that into a being better son, a better daughter and a better student,” said Bryant.
Kohl’s Names Greg Revelle Chief Marketing Officer
Kohl’s announced Greg Revelle, formerly at Best Buy, has been named the company’s chief marketing officer.
Under Armour To Sponsor University Of New Orleans
Under Armour will provide on-field and training gear for the student-athletes who compete for New Orleans’ 14 NCAA Division I programs.
HanesBrands Sees Q1 Earnings At Upper End Of Guidance
Adjusted earnings are expected to arrive in the range of 28 cents to 29 cents versus guidance of 27 cents to 29 cents. The parent of Champion and Gear For Sports also said its CFO plans to retire.
Maurice Sporting Goods Expands Credit Facility
Maurice Sporting Goods gained additional capital to support the short term seasonal needs of the business, as well as to execute on the company’s long term strategic realignment.
Lids Launches New Mobile App
The Lids Access Pass app’s users can easily leverage the app to track points and rewards, engage with the Lids social channels, and receive exclusive in-app offer.
Finish Line Revamps Winner’s Circle Loyalty App
The app now includes a curated “inspiration” feed, tailored product recommendations, access to upcoming product releases and seamless in-app shopping and checkout.
