Nike Extends Contract With Rory McIlroy
“I’ve loved this company since I was a kid,” says McIlroy. “I’m really happy to continue this journey with Nike.”

Where Is VF Corp.’s Growth Coming From?
Hyper-growth online at both its DTC (direct to consumer) and wholesale accounts, continued momentum with Vans and outsized expansion overseas, especially in China, are being counted on to reach its new five-year growth goals.

Gander Mountain Still Hopes For Going-Concern Sale
Despite reaching a deal with a group of liquidators to become the stalking horse bidder in a planned bankruptcy auction, Gander Mountain said it remains in talks with strategic investors interested in buying the retailer on a going-concern basis.

Aisle Talk, Week Of March 27
Top headlines from the active lifestyle industry you may have missed this week.
Bahamas Development Corp. Acquires Incite Brands
Bahamas Development Corporation (BDCI) has acquired the apparel manufacturing assets of Incite Brands LLC, known for Incite Performance Wear. BDCI also recently acquired Native Outfitters Performance Apparel Company.
Rox Volleyball Partners With Olympians
Rox Volleyball, the Florida-based volleyball apparel line, signed Olympians and Florida natives, Phil Dalhausser and Nick Lucena, to be brand ambassadors.

Gander Mountain Files Stalking Horse Bid Led By Liquidators
Gander Mountain announced that it has filed a stalking horse bid by a joint venture comprised of Gordon Brothers and Hilco Merchant Resources, two firms specializing in liquidations, to purchase substantially all of its assets.

Patagonia Board Shorts And Bikinis Are Now Fair Trade Certified
Fair Trade offers direct and practical benefits to workers and is part of Patagonia’s broader drive to support workers, elevate communities and do work in a equitable way.

Stage Stores To Acquire Gordmans
Michael Glazer, president and chief executive officer of Stage commented, “We believe the Gordmans business model offers great potential and, without the burden of a high level of debt, unprofitable locations and an oversized infrastructure, we expect the Gordmans business will be accretive to our earnings.”
Puma Partners With Cramer On Shoe Packaging
Said Kellie Ambrose, marketing manager at Puma, “Through our partnership with Cramer, we invented an exclusive packaging that doubled as an exclusive brand experience.”
PAC Study Shows Slight Increase In Activity Levels
According to The 2017 Physical Activity Council (PAC) Participation Report, several activities saw moderate increase including outdoor, team, and fitness categories. These gains, especially among those who participate three times a week or more, contributed to the 0.2 percent decline in inactivity among Americans ages 6 and older.

Why Did Lululemon’s Shares Crash?
Total comparable sales on a constant-currency basis in the first quarter are projected to decrease in the low single digits, which would mark Lululemon’s first quarterly same-store sales decline since 2009.

Eddie Bauer Alpinists Return To Mt. Everest
Adrian Ballinger and Cory Richards will return to Mt. Everest this spring to provide a view of climbing the world’s tallest peak through their Snapchat handle, EverestNoFilter.
Mountain Khakis To Kick Off Hell Yeah Tour
Stopping at more than 150 outdoor retailers, craft tap houses and outdoor lifestyle festivals, the tour celebrates the intersection of craft beer and the outdoor lifestyle.

VF Corp. Forecasts 4-To-6 Percent Annual Growth Through 2021
At Vans, sales are expected to increase at a CAGR of 8 to 10 percent from 2016 to 2021. North Face expected to see CAGR growth of 6 to 8 percent and Timberland, 4 to 6 percent, over the next five years.