Adidas Partners With Arizona State To Reshape Sports
Adidas and Arizona State University announced the Adidas and Arizona State University Global Sport Alliance, a strategic partnership aimed at shaping the future of sport and amplifying sport’s positive impact on society.
The Conservation Alliance Responds To Call For Bears Ears Monument Boundary Revision
John Sterling, executive director, Conservation Alliance, wrote, “”It is hard to square Secretary Zinke’s recommendation with the fact that more than one million people commented in support of keeping the Bears Ears boundaries fully intact.”
Sports Direct Lifts Finish Line Stake
Sports Direct International, the U.K.’s largest sports goods retailer, lifted its stake in Finish Line to 18.9 percent from 17.4 percent previously.
Play It Again Sports Parent Launches Consulting Arm
Winmark Corp. announced the launch of Winmark Franchise Partners, a consultancy for entrepreneurs and management teams looking into franchising as a business growth strategy
Film Celebrates 100th Anniversary Of International Ski Federation
The Vermont Ski and Snowboard Museum is inviting the public to its Annual Meeting for a special viewing of “100 Years FIS.” The film, from The European Broadcasting Union, was produced to celebrate the 100th anniversary of the FIS (Federation International de Ski or the International Ski Federation).
Huub Sponsors Gordon Benson
Huub, the maker of wetsuits, clothing accessories and goggles, has added British triathlete Gordon Benson to its roster of ambassadors.
Fan Favorite Becomes Exclusive Mass Headwear Partner For The University of Alabama
Fan Favorite, a subsidiary of iconic sports lifestyle brand ’47, has become the exclusive headwear partner for The University of Alabama for the mass channel.
Coolmax Secures China Sock Licensee
Zhejiang Orient Befit Socks Corporation (Orient Befit), stated at a global launch event for its new Coolmax Performance Socks that it has entered into a licensing agreement with Invista, the owner of the Coolmax brand.
Retail Imports Could Hit Record Rate Despite Slower Growth
The rate of import growth at the nation’s major retail container ports has begun to slow after double-digit surges earlier this year, but volume should nonetheless hit an all-time high by the end of the summer, according to the monthly Global Port Tracker report released by the National Retail Federation and Hackett Associates.
Michael Jordan Still Leads Shoe Deals
According to Forbes, Michael Jordan, the endorser that put Nike on the map, again ranked far ahead of other players in royalties from shoe deals. Jordan earned $110 million last year, according to the business magazine.
The North Face Honors Alex Honnold’s El Capitan Feat
In a full-page ad in The New York Times, The North Face honored Alex Honnold becoming the first person ever to climb without ropes or other safety gear the nearly 3,000-foot granite face known as El Capitan in California’s Yosemite National Park.
L.L. Bean Facility Briefly Evacuated After Bomb Threat
Last Thursday evening, about 200 employees were evacuated at an L.L. Bean manufacturing facility in Brunswick, ME due to a bomb threat.
Adidas Hosts Run For The Oceans
On Thursday night, Adidas and Parley for the Oceans invited their communities of runners, athletes, ocean ambassadors, environmentalists, artists, influencers and media to unite during their first ever Run For The Oceans in New York City.
Canada Goose Sees ‘Tremendous’ White Space For Growth
In Canada Goose’s first investor conference since going public in March, Dani Reiss, president and CEO, railed against many of the “fake brands” in the active space while asserting Canada Goose remains in the early stages of growth.
Aisle Talk, Week Of June 5
Top headlines from the active lifestyle industry you may have missed this week.
