Under Armour To Sponsor Nashville Soccer Club
Under Armour will supply the kit, or uniform, and other official gear to Nashville Soccer Club through the conclusion of 2018.
Russell Athletic To Part Ways With Western Kentucky
Russell Athletic and Western Kentucky mutually agreed to end their exclusive on-field sponsorship agreement as of June 30.
OIA To Host Capitol Summit In Washington, DC On April 25-26
The 25h annual event brings together outdoor industry executives and emerging leaders in Washington, D.C., to represent their businesses and to lobby members of Congress and the administration to support industry recreation, trade and business priorities.

Adidas Collaborates With Siemens On Digital Manufacturing
As part of a joint research and development program, the partners will be working to drive forward the digitalization of the Adidas Speedfactory to ultimately develop capabilities for fast, transparent and individualized production.

Report: Sportsman’s Warehouse Steps Up As Bidder For Gander Mountain
Sportsman’s Warehouse is planning to make a bid in bankruptcy court to acquire up to 80 percent of Gander Mountain’s stores, sources told Bloomberg.

Grassroots Adds Three Retailers To Membership
The new Grassroots Outdoor Alliance retail members include Alpenglow Sports (Tahoe City, CA), Home Town Sports (McCall, ID) and Maine Sport Outfitters (Camden and Rockport, ME).
Senate And House Outdoor Recreation Caucuses Announced
The Outdoor Industry Association (OIA) announced that for the first time ever, the United States Congress now has a bicameral, bipartisan caucus dedicated to the outdoor recreation industry

Outdoor Foundation Reports Increase In Outdoor Participation
Nearly half of all Americans, 48.6 percent of the population ages six and up, participated in at least one outdoor recreational activity in 2016, according to the Outdoor Foundation’s 2017 Outdoor Recreation Participation Topline Report.

L.L.Bean To Open In Park City
The store will mark L.LBean’s first in Utah and its westernmost location.

Adidas Publishes Annual Sustainability Report
Adidas unveiled details on the upcoming Parley editions of UltraBoost, UltraBoost X and UltraBoost Uncaged while publishing its 2016 Sustainability Report.

Asics America Recognized For Sustainability Efforts
Asics America Corp. has been awarded the U.S. Environmental Protection Agency’s (EPA’s) Energy Star, which signifies that the building performs to the top 25 percent of similar facilities nationwide for energy efficiency and meets strict energy efficiency performance levels set by the EPA.

Mission Signs Actress Hailee Steinfeld
The performance apparel brand brought on Steinfeld as the face and spokesperson of its newly launched women’s line.

Aisle Talk, Week Of April 17
Top headlines from the active lifestyle industry you may have missed this week.

Sports Direct Breaks Into U.S. Retailing
Sports Direct said the Eastern Outfitters acquisition will provide Sports Direct “with a footprint in U.S. bricks-and-mortar retail and a platform from which to grow U.S. on-line sales.”

Eastern Outfitters Gains Bankruptcy Approval Of Sale To Sports Direct
Marking its entry into U.S. retailing, Sports Direct , the U.K.’s largest sporting goods chain, officially announced that it received approval to acquire Eastern Outfitters, the parent of Bob’s Stores and Eastern Mountain Sports, in a bankruptcy sale for $101 million in cash.