Adidas Partners With Prairie View A&M University
Prairie View A&M University and Adidas announced a new multiyear partnership in which Adidas will be the official athletic footwear, apparel and accessory brand of the Panthers.
Sportsmen, Conservationists, Patagonia Run Full-page Ad Against Fracking In Nevada’s Ruby Mountains
Thirteen conservation and sportsmen’s groups and outdoor apparel manufacturer Patagonia ran a full-page advertisement in Monday’s Elko Daily Free-Press opposing federal plans to open Nevada’s iconic Ruby Mountains to oil drilling and fracking.
New Digs Bolster Adidas Outdoor’s Growth Plans
Adidas Outdoor USA has opened a new office in Golden, CO, giving the company a strategic hub in the Rocky Mountains as it looks to gain share across trail running, cycling, hiking and climbing footwear and apparel categories.
Newell Brands Averts Proxy Battle
The battle over board seats at Newell Brands has come to a quicker-than-expected end. But the divestitures will continue.
Vans Opens Public Vote For The Ninth Annual Custom Culture Competition
This year, 500 qualifying schools participated by designing two pairs of blank Vans shoes illustrating the themes of ‘Local Flavor’ and ‘Off The Wall.’
Columbia Sportswear Appoints Snow Burns as Mountain Hardwear’s Head Of Marketing
Columbia Sportswear Company announced the appointment of Snow Burns to serve as global vice president of marketing for the Mountain Hardwear brand.
Newell Brands Announces Agreement With Starboard To End Proxy Contest
Newell Brands agreed to add three independent directors to the company’s board, ending a months-long proxy fight with activist investor Starboard Value LP.
Planalytics Sees Weather Taking Toll On Q1 Retail
Planalytics estimated the the cold early spring extracted $1.4 billion in sales from DIY stores and $425 million from clothing stores versus the prior year.
The North Face Partners With National Park Foundation
One dollar ($1) from each product in the Bottle Source collection will go back to the parks through the National Park Foundation to support sustainability projects.
Adidas And Reebok Ranked ‘Most Transparent’ Brands
Adidas and Reebok have again topped the Fashion Revolution’s Fashion Transparency Index, a ranking of global brands’ social and environmental transparency and practices.
Tom Brady Returns To Lead NFL Jersey Sales
For the second time in three years, Tom Brady started and ended the season No. 1 on the NFL Players Association (NFLPA) Top 50 Player Sales List. Brady also started and ended the year atop the list in 2016. Dallas Cowboys QB Dak Prescott finished No. 2 for the second consecutive year.
Aisle Talk Week of April 16
Top headlines from the active lifestyle industry you may have missed this week.
Boardriders Names New Leadership Team
In preparation for the close of its acquisition of Billabong, Boardriders announced the leadership team that will guide the company’s growth across the globe.
Hi-Tec Integration Stymies Cherokee Global Brands In Fiscal 2018
As Cherokee Global Brands integrated Hi-Tec into its portfolio and moved it from an indirect sales model to a licensed royalty model, headwinds ensued. The company on Thursday reported a loss for Q4 and fiscal 2018.
Susquehanna International Cuts Nike’s Price Target On Executive Departures
Susquehanna International Group lowered its price target for Nike shares to $59 from $62 due to heightened risks at the company following a number of senior-level departures in recent weeks after allegations of inappropriate workplace behavior arrived.
