
Reebok Partners With Danai Gurira
Reebok announced a new partnership with women’s award-winning playwright and actor Danai Gurira

Aisle Talk Week Of July 9
Top headlines from the active lifestyle industry you may have missed this week, including Fabletic’s big hires and ambitious plans to reach 100 stores.

Does 2026 World Cup Present “Open Goal” For Adidas?
In a 26-page report, analysts at Macquarie Research said the 2026 World Cup, which is taking place in North America, represents a major opportunity for Adidas to increase the company’s lead in the sport of global football (soccer) and could significantly help narrow the company’s wide gap in U.S. market share against Nike.

Deutsche Bank Sees Momentum At Vans, Bounce Back For North Face
Deutsche Bank Research initiated coverage of VF Corp. with a “Buy” rating in part because the firm sees Vans continuing to benefit from healthy streetwear trends in the years ahead while The North Face appears ready to re-accelerate growth.
Nau Appoints National Sales Manager
Nau International announced the addition of seasoned outdoor sales professional Jeff Krahenbuhl to the company’s U.S. team. In his new role as national sales manager, Krahenbuhl will oversee the current sales structure for Nau and Blackyak and bolster both brands’ U.S. wholesale growth strategy.
VF’s Earns National Recognition in Diversity MBA Ranking
VF Corporation has been named one of the 50 “Best Places for Women & Diverse Managers to Work” in 2018 by Diversity MBA, a national leadership organization.
Nike Adds Cathleen Benko To Board
Benko is vice chairman and managing principal of Deloitte LLP.
Unifi To Sponsor Pac-12 Championship
The Pac-12 and Unifi Inc. announced a long-term partnership, with Unifi serving as the founding sustainability partner of Pac-12 Team Green and as a sponsor of the Pac-12 Sustainability Conference.

Nike Opens Nike Live Concept
Powered by the insights and engagement of thousands of NikePlus members across five zip codes in L.A., the store is a uniquely curated home for NikePlus Members and the style, sport and speed-obsessed consumers of the city.
Perry Ellis Announces Expiration Of Hart-Scott-Rodino Waiting Period
Perry Ellis International announced that the company had been granted early termination, effective as of July 10, 2018, of the 30-day waiting period under the Hart-Scott-Rodino Antitrust Improvements Act of 1976, as amended (HSR Act) in connection with the sale of the company to founder George Feldenkreis.
The Buckle’s Comps Dip In June
The Buckle Inc. announced that comparable store net sales, for stores open at least one year, for the five-week period ended July 7, 2018 decreased 1.2 percent.
Duluth Holdings Opens 39th Store In Arlington
The store will be Duluth Trading’s third Texas location.

Retailers Go Digital With Saucony’s Great American Running Store Challenge
Earlier this month, Saucony launched the Great American Running Store Campaign, honoring retailers and local communities throughout the U.S., encouraging consumers to “Run Big and Shop Small.” A unique digital extension of the campaign is a FitRankings-powered digital challenge, which will place retailers in a real-time, head-to-head competition for miles from July 11-July 21.
Mountain Khakis Hires Sales Reps For Rockies And Northwest
Mountain Khakis retained Annie DeWaters for the Rocky Mountain region and region, Linda Di Lello Morton and Brian Morton for the Northwest.
Zumiez’s Comp Increase In June
Zumiez’s comparable sales increased 2.7 percent compared to a comparable sales increase of 5.3 percent a year ago.