Westcomb Names John Evans COO
Westcomb, which manufactures its line of technical outdoor apparel near its Vancouver, B.C. headquarters, named John Evans as chief operating officer. Evans is a former…
Five Ten Athlete Flips at Super Bowl Half-Time Show
Five Ten Elite Athlete, Andy Lewis, was featured during the half-time show at the Super Bowl with Madonna. The four-time world slack line champion was chosen by Madonna to dance on the slackline during her Roman-themed Super Bowl performance…
Black Diamond Hits 2011 Targets Despite Weather and Economic Volatility
Black Diamond's sales growth slowed in the fourth quarter as a lack of snow in the United States and Europe curbed sell-through of its backcountry skis, mittens, gloves and other winter sports products. Despite Europe’s uncertain economic outlo
Start-Up Readies Launch of Backcountry Boot
Marty Carrigan, co-founder of a sales and marketing agency, and Ben Anderson, founder of Icelantic, have founded First Degree to launch a collection of sidecountry-specific boots for skiers who spend their days both inbounds and outside the access gates..
Ugg Congratulates Tom Brady
Ugg ran a full-page ad in the sports section of Monday’s Boston Globe congratulating New England Patriot's quarterback Tom Brady, the endorser of its men's collection, on guiding the Patriots to a Super Bowl run. It also posted a congratul
Asics Extends Support Your Marathon to L.A.
Asics America, a partner of the 2012 Honda LA Marathon, has expanded its award-winning “Support Your Marathoner” program to the West Coast. Similar to the program offered at the 2011 ING New York City Marathon, it allows friends and family to send picture
Sony Ericsson and Billabong Partner for Smartphones
Sony Ericsson announced an expanded global strategic alliance with Billabong. At the center of the partnership is the Xperia active Billabong Edition smartphones designed with extreme sports enthusiasts in mind…
M.J. Soffe Launches Green Initiative
The M.J. Soffe Company has embarked on an aggressive energy efficiency project at its Fayetteville, NC headquarters that should reduce its lighting costs by 65 percent and cut its overall electricity costs by almost 20 percent…
Deaths Of Headphone-Wearing Pedestrians Increase
Serious injuries to pedestrians listening to headphones have more than tripled in six years, according to new research from the University of Maryland School of Medicine and the University of Maryland Medical Center in Baltimore. In many cases, the cars o
Thor-Lo Appoints Reps for Michigan, Indiana and Ohio
Thor-Lo announced new representation in the Michigan, Indiana and Ohio territory…
Chicago Marathon Spots Sell Out in a Record Six Days
Registration for this year's Bank of America Chicago Marathon closed as 45,000 participants signed up in a record six days, crushing last year's record of 25 days. The only way to enter the race now is through one of 90 affiliated nonprofits hol
DyStar Joins Sustainable Apparel Coalition
DyStar has joined the Sustainable Apparel Coalition (SAC), the collaborative venture established in 2011 by leading apparel retailers, suppliers and manufacturers with participation from academics and NGOs. The main objective of the SAC is to develop an A
Hunters and Hikers Unite On Colorado’s Roadless Rule
Outdoor Industry Association (OIA) and the Theodore Roosevelt Conservation Partnership (TRCP) are raising concerns about a new proposal for Colorado’s 4.2 million acres of national forest roadless areas, and are calling on President Obama on Tuesday
Cybex Settles Product Liability Lawsuit for $19.5MM
Cybex International, Inc., the manufacturer of exercise equipment, has reached a settlement in the product liability litigation, Barnhard v. Cybex International, Inc. Pursuant to the settlement, Cybex will pay to the plaintiff, net of insurance, approxima
Skechers Super Bowl Ad Gets Attention
Skechers' GOrun Super Bowl commercial, featuring a French bulldog Boston Terrier in sneakers wins a surprising dog race, placed third in the USA Today Ad Meter…
