Adidas Signs Aaron Rodgers
Adidas announced a multiyear partnership with reigning NFL MVP, quarterback Aaron Rodgers. The Green Bay signal caller will take a leading role in upcoming Adidas brand marketing campaigns. Other Adidas NFL endorsers include DeMarco Murray, Jimmy Graham,
European Trade Groups Open Lobbying Office in Brussels
Trade groups representing Europe's sporting goods and leisure industries took advantage of the first European Week of Sport to inaugurate a new lobbying office in Brussels Thursday…
Sterling Rope Announces Personnel Changes
Sterling Rope Company Inc., which has been ramping up to relaunch its brand this fall, has hired four new employees and reassigned four others…
Swiftwick Names Cowan National Sales Manager
Swiftwick of Brentwood, TN has named Chris Cowan national sales manager for the outdoor, team, lifestyle and medical verticals…
Survey Finds Football Fans Prefer ‘Homegating’ to Tailgating
Seventy percent of football fans would rather get together with friends at home to enjoy the game than actually go to the game, according to a survey commissioned by appliance and electronics retailer Hhgregg…
Lululemon Q2 Beats Guidance
Lululemon Athletica Inc. reported second-quarter earnings declined slightly but came in better than planned with same-store sales on a currency-neutral rising 11 percent. The yoga-themed retailer raised its guidance for the year. Said Laurent Potdevin, Lu
Pou Sheng Sales Growth Slows in August
The largest distributor of Nike, Adidas and other athletic and outdoor apparel and footwear in the People's Republic of China reported sales growth slowed in August from their pace through the first eight months of the year…
Adidas Originals Opens Tubular Pop-Up Gallery Space during New York Fashion Week
Last night, Adidas Originals hosted a kickoff event at its Tubular Pop-Up Gallery locatedin SOHO, New York, featuring a performance by celebrated hip-hop artist, Future. Officially opening to the public on Thursday, the temporary gallery – an exhibition a
Li and Fung Revneues Slip 1 Percent in First Half
Li & Fung Limited reported revenue slipped 1 percent to $8.63 billion for the six months ended June 30, 2015. Revenue in the trading business decreased 2.5 percent, while the logistics business continued its high growth trajectory with revenue increasing
Madshus Signs Team Gregg to Race Team
Madshus reports Olympians Brian and Caitlin Gregg have agreed to continue racing exclusively in Madshus's Nordic skis, boots, and poles for another two seasons…
Canadian Doctors Write Prescriptions for Physical Exercise
In the province of Quebec, nearly 9,000 general practitioners have new prescription pads which were produced for exercise and physical activity prescriptions, according to a statement from PHIT America. The pads are designed so that exercise instructions
PacSun to Cut Costs, Consider Assets Sales in Wake of Disappointing Q2
Pacific Sunwear of California Inc. is looking to cut another $15 million in annual costs and possibly sell and leaseback buildings in a bid to shore up its finances following a disappointing fiscal second quarter…
Chouinard to Co-host SHIFT Festival
Yvon Chouinard, whose outdoor-clothing company Patagonia recently diversified into food to foster positive change in the food industry, will help anchor the 2015 SHIFT Festival…
Crocs CFO Departs for West Marine
Crocs Inc. Senior Vice President and CFO Jeff Lasher is leaving the company to take the CFO position at West Marine Inc., Crocs reported Tuesday…
Adidas Renews Partnership with Spanish Soccer Body
Adidas and the RFEF (Real Spanish Football Federation) announced the extension of their sponsorship agreement, extending the existing partnership until 2026…
