Under Armour Signs $280 Million Deal With UCLA
Under Armour has signed a 15-year, $280-million contract with UCLA in what’s believed to be the largest shoe and apparel deal in NCAA history. UCLA’s contract with Adidas expires next year.
Boathouse Sports Partners Again With U.S. Rowing Team
Boathouse Sports unveiled its custom unisuit that will be worn by U.S. Rowing’s national team athletes during the 2016 season, including the upcoming Olympic Games.
Reebok Teases J.J. Watt Signature Logo
Reebok launched “Hunt Greatness,” a campaign starring J.J. Watt. An extension of the brand’s call to Be More Human, Hunt Greatness encourages people to pursue a better version of themselves, every day, through fitness.
Sock and Accessory Brands Appoints VP of Sales for Strategic Accounts
Sock and Accessory Brands Global, Inc., (SABG) a maker of hosiery, legwear, and accessories, added Brey Williams to its senior level sales team as vice president of sales for strategic accounts.
Eddie Bauer Guide Breaks Mt. Everest Record
Eddie Bauer Guide Melissa Arnot summited Mt. Everest for the sixth time, breaking the world record for the most summits completed by an American woman in history- a record she has held since 2013.
Huntington Surf Celebrates Major Remodeling
Huntington Surf & Sport has completed a major renovation at its downtown (Main and PCH) location and is set to formally unveil its new look on Wednesday, May 25.
Saxx Underwear Appoints International Sales Director
Saxx Underwear hired industry veteran Tom Helleberg as international sales director.
Athleta Delivers Double-Digit Gains in Q1
Gap Inc. reported sales at Athleta, its women’s fitness chain, expanded in at a double-digit percentage rate in the first quarter.
Under Armour Partners with Wicomico County Public Schools
Wicomico County Public Schools in Maryland reached an agreement with Team Distributors Inc. to outfit all its varsity athletes in Under Armour gear.
NikeLab Enters High-fashion Collaboration With Balmain Designer
NikeLab enlisted French designer French Olivier Rousteing in the company’s second collaboration for NikeLab Summer of Sport series, which blends athletic and high-fashion design concepts.
Fjällräven to Open Store in Portland, OR
Fjällräven is opening its 15th North American retail brand center in Portland, OR. This new Pacific Northwest flagship will serve as the outdoor epicenter for one of Fjällräven’s fastest growing consumer regions.
Foot Locker’s Q1 Meets Wall Street Targets
Foot Locker Inc. reported earnings in the first quarter increased 3.8 percent to $191 million, or $1.39 a share, matching Wall Street’s consensus estimate. Same-store sales rose 2.9 percent. The period marked its 25th consecutive quarter of sales and profit increases.
IAAF Votes on Russian Track & Field Participation at RIO
The International Association of Athletics Federations (IAAF) will vote on June 17, 2016 on whether the Russian track & field team will be allowed to compete at the Rio Olympics.
Avalanche Expands Design Team With Former North Face, Reebok Talent
Avalanche, the family owned and operated active outdoor apparel company founded in 1987, expanded its design team to include Daniela Maury and Rachel Brown.
Adidas Extends Deal With Middlesbrough Football Club
Adidas extended its deal with Middlesbrough Football Club. Adidas has sponsored the England Premier League club since 2009.
