Puma to Sponsor Ballerinas in NY City Ballet Partnership
Puma signed a nontraditional sports partnership with the prestigious New York City Ballet (NYCB), one of the foremost dance companies in the world, as their official off-stage active wear partner. This new alliance furthers Puma’s commitment to and efforts within the women’s training category as well as in the arts and culture arena. Beginning in […]
Active Wear Replaces Swimsuits in Miss Teen USA Pageants
An athletic wear competition will replace the swimsuit portion of the Miss Teen USA pageants, run by Miss Universe.
Fleet Feet Celebrates 40th Anniversary at Annual Franchise Conference
Fleet Feet Sports held its annual National Franchise Conference in Huntington Beach, Calif. June 19-24. The event saw close to 800 attendees over six days and included.
Majestic Athletic Sets Marketing Push for 87th MLB All Star Game
Majestic Athletic, the official uniform provider of Major League Baseball, will deploy three key marketing thematics to connect fans during of MLB All-Star week in San Diego. The themes are “My All-Star”, “Salute to the Military”, and “San Diego Sun & Surf Lifestyle.”
5.11 to Sponsor Reebok CrossFit Games
5.11 Tactical has signed on as the official tactical gear sponsor of the 2016 Reebok CrossFit Games July 19-24 in Carson, CA.
B.U.M. Equipment to Relaunch
B.U.M. Equipment, the California lifestyle brand popular in the 80’s and 90’s, will be relaunched this fall as part of a celebration of its 30th anniversary.
Billabong Sells Sector 9
Billabong International Limited entered into an agreement to sell its skate hardware brand Sector 9 for approximately $12 million to an affiliate of Bravo Sports.
US Apparel Coalition Suspends Bangladesh Factories
The Alliance for Bangladesh Worker Safety, which represents Canadian Tire Corp., L.L.Bean, VF Corp. and 25 other apparel brands, officially suspended three additional factories for failure to show evidence of remediation progress.
The North Face Names Explore Fund Winners
The North Face identified 45 non-profits that will be awarded grants through its Explore Fund, which this year favored programs activated in national parks.
Tracksmith Apparel to Pay Consumers for Summer PRs
Tracksmith Apparel, a growing running apparel brand with its hand in vintage track design, will offer consumers a monetary reward for setting a PR this summer.
Venus Williams’ Brand Eleven Hires Senior Director of Marketing
Eleven, a performance apparel brand created by tennis star Venus Williams, hired Marlon LeWinter as its new Senior Director of Marketing and Public Relations.
Adidas Forms Strategic Collaboration with China’s Wanda Group
Adidas said plans to start collaborating with the Chinese conglomerate Wanda, including a sponsorship deal for the two Ironman triathlon events in China.
Adidas Puts its Future in Kanye West, Provoks Social Backlash
Adidas announced the cementing of its long-term relationship with Kanye West in the company’s biggest collaboration with a non-athlete to-date.
Kokatat to Outfit Paddle the Arctic Expedition
Kokatat has joined a host of outdoor brands sponsoring an expedition this summer designed to challenge American kids’ increasingly sedentary lifestyle. In the Paddle to the Arctic expedition, two young families will embark July 1 on an attempt to paddle the length of the Mackenzie river, Canada’s largest and longest river. On average, children spend […]
Mountain Khakis Catches Some Slack
Mountain Khakis named Jennifer Slack senior product developer in another sign of its growing commitment to expand its men and women’s apparel.
