Amer Sports Bolsters Americas Marketing Team
Amer Sports, which owns the Salomon, Atomic and Suunto outdoor brands, bolstered its marketing team in the Americas with two hires and new assignment for four others.
Patagonia Implementing New Wool Standard
Patagonia released details of a proprietary standard for sourcing wool that it said exceeds some aspects of the Responsible Wool Standard released at the Outdoor Show in Germany last month.
Black Diamond Adjusted Loss Up Slightly in Q2
Black Diamond Inc. reported adjusted net loss from continuing operations rose 13.6 percent in the second quarter on flattish currency-neutral (c-n) growth.
Adidas’ Mark King to Host Two Ten Gala
Adidas’ Mark King will chair Two Ten Footwear Foundation’s 77th VIP Dinner and Gala.
Back-to-School Spending Seen Growing
Synchrony Financial’s 2016 Back-to-School Study predicts that back-to-school retail sales will expand between 3.2 percent and 3.7 percent for July through September. More than 1,850 parents and college students nationwide participated in an annual Back-to-School survey conducted earlier this month on behalf of Synchrony Financial. The survey found that 40 percent of college students indicated […]
Fabletics Debuts Kate Hudson Commercial
Fabletics, the activewear line co-founded by Kate Hudson, released a new commercial that features Hudson both in front of and behind the camera.
Modell’s Hires Advertising Agency
Modell’s Sporting Goods sourced Zimmerman Advertising to lead its brand planning, creative, media, digital production, data strategy and hyper-local trade area activation.
McDonald’s Markets Activewear Tracksuit
McDonald’s entered the activewear market when on July 30 the fast food chain released a hooded vest and track pant in collaboration with Australian fitness and swim brand We Are Handsome.
Compass Diversified to Acquire 5.11 Tactical
Compass’ acquisition of 5.11 adds tactical apparel and gear to its family of businesses.
OIWC Issues Letter Teasing its Rebranding
Executive Director of the Outdoor Industries Women’s Coalition (OIWC), Deanne Buck, issued a letter to the trade celebrating the organization’s 20th anniversary and teasing the release of its new branding.
Leading Outdoor Brands Commit to Higg Index
A group of outdoor companies including REI, The North Face and W.L. Gore, have affirmed a commitment to use the Sustainable Apparel Coalition’s Higg Index to improve environmental and social responsibility throughout their supply chains.
Newell’s Outdoor Unit Sees Fishing Offset Winter Weakness in Q2
Newell Brands Inc. reported that its Outdoor Solutions segment, formerly Jarden Outdoor Solutions, eked out a 0.5 percent gain in sales in its second quarter.
Aisle Talk, Week of July 25
A quick hit of this week’s breaking news in the active lifestyle industry.
North America Propels Columbia Sportswear In Q2
Columbia Sportswear Company grew sales 2 percent in the second quarter and beat profit expectations powered by growth of its Columbia, Prana and Mountain Hardwear brands in North America, but weakness elsewhere in the world left it short of expectations.
Jarden Outdoor’s Organic Sales Flattish in Q2
Newell Brands Inc.’s reported organic sales at the former Jarden Outdoor Solutions segment grew a mere 0.5 percent in the second quarter with growth in Pure Fishing largely offset by weather related declines at winter sensitive businesses such as K2 Sports, Volkl and Marker.
