Executive Director of the Outdoor Industries Women’s Coalition (OIWC) Deanne Buck issued a letter to the trade celebrating the organization’s 20th anniversary and teasing the release of its new branding, which will include a new name and look “that illustrates the collective efforts of our organization, corporate partners and industries.”

The rebranding will be released August 3 at Outdoor Retailer Summer Market.

In her letter, Buck wrote, “It was 20 years ago that OIWC was created from a casual gathering of outdoor industry women who wanted more opportunities for networking and mentoring with a vision of cultivating and promoting opportunities for women in the outdoor industry… Today we have more than 3,500 members and 170 corporate partners, as well as 59 CEOS who have made a commitment to supporting our current vision of respect, inclusion and gender equality at every level in the workplace.”

The rebranding will represent the organization’s work in retaining and advancing gender-diverse talent for greater industry sustainability and relevance.