AND 1 has entered into a long-term apparel licensing agreement with High Life Apparel LLC. AND 1 apparel produced by High Life will be available at retail in late 2006.
“I am thrilled to be working with AND 1,”said High Life Executive Vice President, Isaac Levy. “The heritage and the power of their brand combined with the strength of High Lifes product development capabilities will make this partnership truly beneficial to both organizations.”
New York based High Life Apparel is a premiere global manufacturer, merchandiser and marketer of mens, womens and childrens branded and private label apparel. The company will handle AND 1 mens apparel for domestic accounts as well as key accounts in Canada. The partnership is a multimillion-dollar deal that will enhance AND 1s already strong apparel division.
“The alliance with High Life Apparel is a perfect strategic fit for our brand,” said Woolsey, “The combination of our basketball savvy and High Lifes recognized strength in product development will allow our apparel business to move forward on a much larger scale then ever before. Together we will create greater brand visibility and meet the needs of key retailers.”