Amerella of Canada Ltd. has acquired Firethorn Golf, a company specializing in active golf apparel. The joint announcement was made by Amerella Vice President of Marketing Richard Merbaum and Firethorn Golf President Allan Ghetler.

“Firethorn Golf has created a niche in the industry by combining the latest performance features and styles to produce a premium and still affordable product. We feel there are great growth opportunities in this market and are thrilled to be part of the golf community,” explains Merbaum. The Firethorn Golf acquisition is the latest in Amerella’s initiative to broaden its product mix and customer base.

“We are excited to join the Amerella group of companies,” Ghetler adds. “With the combined force of Amerella's resources and Firethorn Golf's industry expertise, we are moving rapidly into new channels of distribution and will roll out a fresh and inspiring ladies' golf apparel collection.”