AllTerra Arms, an Idaho-based manufacturer of precision bolt-action rifles, hired Mike Schwiebert as chief marketing officer and Dan Rice as vice president of sales.
Schwiebert heads up all aspects of brand building for AllTerra Arms including multi-media planning and advertising, industry outreach, pro-staff development and social media efforts. He joins the company after holding management roles at Weatherby, Safari International and PG&E. Also, he has 15 years of experience in nuclear security and terrorism defense training and is the founder of 832 Marketing, LLC.
Schwiebert said, “After 40 years in the firearms industry, I didn’t think there was anything that anyone could come up with to improve the bolt-action rifle. Was I ever wrong. The patented innovation that is the foundation of AllTerra Arms is a game-changer, and I jumped at the chance to join the team.”
Rice leads the AllTerra Arms sales group to meet and exceed sales goals while creating and executing selling strategies and managing the sales department’s budget. He brings experience in roles as a senior product manager and senior director of sales for brands including Benelli USA (Franchi) and Vista Outdoor-Tactical where he led a global sales team that included internal and external reps.
Rice said, “Our rifles have measurable superiority in long-range precision and reliable operation, which makes our sales opportunities immense, and that’s an exciting thing to be a part of.”
Photo courtesy AllTerra Arms
