Allied Feather & Down, a leading supplier and processor of down in the outdoor and apparel industries, signed Boulder, CO-based public relations and marketing agency Smak Strategies to manage strategic communications and media relationships for North America and Europe.
Best known for pioneering industry-changing responsible sourcing initiatives, including the implementation of the Responsible Down Standard and the development of innovative down treatments such as HyperDry, Allied’s hydrophobic down insulation, the family-owned and operated Allied places a premium on quality, innovation, and sustainability. Allied will rely on Smak to bring their brand stories and values to the public.
“We are very excited to work with Allied Feather & Down. They truly embrace the qualities and values we find so important here at Smak,” said Maria Hennessey, Founder and President of Smak Strategies. “We consider this a unique opportunity to tell a very compelling story about a brand that is really taking the lead and making a difference within the outdoor, apparel, and bedding industries.”
Smak is a boutique public relations and communications agency offering a full spectrum of media outreach, brand ambassador management, and social media services. Smak’s current roster of fitness and active lifestyle clients includes Sweet Protection, Kari Traa, The North American Handmade Bicycle Show, Harbinger, HumanX, Potable Aqua, and EvoFit.
“We were really impressed with the team at Smak and feel that they understand our brand and our goals,” said Daniel Uretsky, President of Allied Feather & Down. “We are looking forward to working closely with them to help tell our stories and elevate the Allied brand and the standards by which insulation quality and responsibility are measured.”
With a long list of partner brands including The North Face, Helly Hansen, Mammut, Arc’Teryx, Marmot, Haglofs, Jack Wolfskin, Eddie Bauer, Feathered Friends, Outdoor Research, Nau, The Company Store, Western Mountaineering, Land’s End and more, Allied will rely on Smak to help add value for these brand partners by drawing attention to products utilizing Allied insulation.
Allied is the world’s largest supplier of certified responsibly-sourced down, working closely with The Responsible Down Standard and the recently launched Traceable Down Standard developed by Patagonia. They offer several down technologies including HyperDry Eco fluorocarbon-free hydrophobic down, anti-microbial BioDown, and the down/synthetic blend FX Down.
Allied is a bluesign approved company, and continues to utilize an industry-leading proprietary cleaning method that produces the industry’s cleanest down under the most sustainable conditions. Allied is also an active member of the Sustainable Apparel Coalition and the Conservation Alliance, ensuring that corporate and social responsibility become more than just empty abstract concepts. Allied values longstanding relationships with the most robust supply chain on the planet, and is proud to be the largest supplier of certified responsibly sourced down – having helped to certify over 100,000,000 birds.
Allied is committed to safeguarding the environment and providing complete transparency to their partners and consumers to ensure the welfare of animals and guarantee superior quality. Allied values longstanding relationships with the most robust supply chain on the