Allbirds, Inc. has reported signing distribution agreements for multiple countries in Central America, South America and the Iberian Peninsula, further expanding the brand’s global presence.
Effective this spring, Kiwi Life Group is now the exclusive distributor for Allbirds in Central America, the Caribbean, Chile, and Colombia. Additionally, Trendy King has become the company’s exclusive distributor in Spain and Portugal.
The deal follows Allbirds’ signing distribution agreements with 11 new partners in 2024, covering much of Western Europe and Central America.
Effective July 1, 2025, Chris Sports will be the exclusive distributor of Allbirds products across Austria, France, Germany, Italy, Liechtenstein, and Switzerland. Uruguay-based Wystam will become the exclusive distributor for Argentina, Bolivia, Ecuador, Paraguay, Peru, and Uruguay.
“We are pleased to be extending our reach to additional geographies where we see the opportunity to build a strong presence and drive long-term profitable growth,” commented Annie Mitchell, CFO of Allbirds, Inc. “As we continue to build momentum around our new product, marketing and customer experience initiatives, we are excited to be working with these world-class distributors to introduce the Allbirds brand to their local consumers.”
Kiwi Life Group is a newly established business unit introducing footwear brands to Latin America and the Caribbean. Backed by shareholders with decades of experience in the fashion sector and a solid track record of representing brands across the region, Kiwi Life Group is “committed to delivering fresh, comfort-focused products tailored to local consumer needs,” the company stated.
“We are thrilled to announce our partnership with Allbirds,” said Ana Boza, commercial director of the Kiwi Life Group. “This collaboration marks a meaningful milestone in our ongoing mission to bring purpose-driven brands to the region. Consumers in Central America, the Caribbean, Chile, and Colombia have been eager for more sustainable options, and we’re proud to respond with a brand that aligns so closely with our values.”
Boza added, “With Allbirds’ innovative approach to natural materials and environmental responsibility, we are confident this partnership will not only elevate the product offering in our markets but also help foster a deeper consciousness around sustainability. Together, we look forward to inspiring a new generation of consumers to choose products that are both stylish and kind to the planet.”
Trendy King has over 30 years of experience in the fashion industry. The company is reportedly a leading distributor in the Iberian Peninsula, specializing in multichannel commercial solutions that include online sales, retail and wholesale distribution.
“We are delighted to introduce Allbirds to the Iberian market, a brand whose mission and principles collaborate in the development of a more sustainable future,” said Trendy King Business Development Director Alfonso García Busto. “We are confident that the brand will successfully reach a relevant segment of the market thanks to its comfortable, versatile and sophisticated proposition.”
Allbirds signed agreements covering Central America, the Caribbean, Chile, and Colombia, as well as Spain and Portugal.
Image courtesy Allbirds, Inc.
