SiriusXM on Tuesday announced the launch of Purpose Built, a special series hosted by Joey Zwillinger, co-founder and co-CEO of Allbirds, that features mission-oriented entrepreneurs sharing their experiences in building brands that thrive as they prioritize using their business for good.

SiriusXM’s Purpose Built will debut on Tuesday, March 12 on SiriusXM’s Business Radio Powered by the Wharton School channel 132 at 12:00pm ET, and on Insight channel 121 at 6 p.m. ET. Each one-hour episode will showcase host Zwillinger in conversation with high-profile business guests discussing how to create and support socially responsible companies.

The series premiere will feature SiriusXM P.O.T.U.S. host Michael Smerconish leading a conversation with Zwillinger and fellow Allbirds co-founder and co-CEO Tim Brown, as they detail their journey from startup to success in creating one of the most recognizable footwear companies today.

Zwillinger and Brown share how they produce and open-source their carbon-negative soles and how they make the technology available to other manufacturers.

“Joey Zwillinger and Tim Brown are part of an exciting wave of socially-aware entrepreneurs whose stories and worldviews will be a fascinating addition to our talk programming lineup,” said Scott Greenstein, President and Chief Content Officer, SiriusXM.  “The Purpose Built series will feature like-minded business people sharing how taking a more socially-conscience approach to the marketplace can benefit their bottom line.”