On Tuesday Topgolf announced a new venue design that will expand its ability to serve and connect more guests and communities in the U.S. The company is actively seeking and evaluating development opportunities nationwide, with a focus on markets 100,000 – 500,000 in population.

This new concept is an evolution of the traditional Topgolf venue and one that is purpose-built to serve small and mid-sized cities across the country. Topgolf has devised a dynamic new design that can scale up or down in size based on demand.

These cutting-edge venues will bring the best of Topgolf’s technology, games, hospitality, and entertainment to life across even more locations in the U.S. This flexibility allows Topgolf to grow its footprint across a broader range of U.S. markets and to deliver memorable experiences to more people nationwide.

“We’re incredibly excited to launch the next evolution of our venue business. Our mission is to share the Topgolf experience while creating moments that matter for everyone, no matter where in the country they’re located. Introducing a new venue design will bring us a step closer to accomplishing that goal by expanding our addressable market more than ever before,” said Topgolf Chief Operating Officer, Craig Kessler. “With this new concept, we will leverage over 19 years of operating experience and industry-leading Toptracer technology, while creatively designing and programming the space to bring an unforgettable entertainment experience to many more communities, reaching millions of more guests than we ever could previously. We are actively looking for sites and we will announce more details in the coming months.”