AKU North America, based in Montreal, announced that Sam McCoubrey has been named general manager of AKU North America effective September 1.. McCoubrey is a veteran of the sporting goods industry and has decades of sales experience. Sam will be responsible for introducing AKU to the North American Market while ensuring the brands profitable growth.

“We are thrilled to have Sam on board. His experience is exactly what we are looking for and what AKU North America needs. Sam knows the market and industry and I am confident that he will reinforce AKU core values while introducing and expanding AKU North America’s market share”

“I am really excited about the potential for AKU in North America” said Sam McCoubrey. “The product is exceptional and the designs and manufacturing process delivers a level of comfort and performance that other brands just can’t match.”

McCoubrey will engage a sales force to properly represent the AKU brand in targeted territories in Canada & the US for Spring 2010 and plans on attaining full territory coverage for 2011.