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Agency: True North Brand Group

Study Confirms Blumaka’s Recycled Insole Innovation

June 13, 2025 Press Release

Study shows recycled shoe foam matches raw material performance, advancing sustainable footwear

Blumaka Partners with Daps Footwear

May 7, 2025 Press Release

Collaboration brings nonslip insole performance to pickleball.

Sun Blessed Skin Launches 1st Tee Golf Sunscreen

May 1, 2025 Press Release

Innovative non-slip formula provides superior sun protection that maintains golf grip

Bollé Supports AG2R La Mondiale At Upcoming Tour De’ France With Its Latest Chronoshield Sunglasses

July 31, 2020 Press Release

The sunglasses brand will support its partner with its iconic sunglasses Chronoshield. The team’s supporters will be able to test their champions’ gear directly from their smartphone thanks to Bollé’s Augmented Reality experience.

Bollé Announces Collaboration With Top Triathletes

July 21, 2020 Press Release

Signs sponsorship with four American champions; Matt Russell (Ironman), Morgan Pearson, (USA Triathlon Team) Kelsey Withrow (Ironman) and Lesley Smith (Ironman)

Bollé Launches First Ever Augmented Reality Sunglass Experience For Smartphones

June 24, 2020 Press Release

New AR Technology Allows Users to Experience Bollé Phantom lenses on their Smartphone and Purchase From a Participating Retailer

Bollé Launches New Augmented Reality Experience To Help Retailers Make Touchless Sales

June 24, 2020 Press Release

Offers new way to help retailers stay safe and sell products In post-COVID-19 environment

Call 2 Action Swimwear Invests Over $50,000 To Produce 10,000 Pieces Of Personal Protection Equipment For Frontline Healthcare Workers

April 24, 2020 Press Release

Massachusetts based company delays its brand launch to use its North American manufacturing facility to manufacture scrubs and gowns rather than swimsuits

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SGB Today

Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners

Puma Extends Partnership with Borussia Dortmund

July 1, 2025

Pacsun Embraces Understated Luxury with Field of Study Collection

June 26, 2025

Macron Extends Contract with UEFA for Referee Kits

June 26, 2025

GCOOS Develops New Open-Source Tool for Accessing Ocean Data

June 26, 2025

Bobs From Skechers Awards Paws for a Cause Design Scholarships

June 25, 2025

Garmin’s Gradient Simulator Raises Bar on Indoor Cycling

June 24, 2025

PGA Tour Superstore Owner Grants $10M to Non-Profit The First Tee

June 24, 2025

Castore Partners with English Rugby Club Leicester Tigers

June 21, 2025

Tom Brady Unveils Hall of Excellence at Fontainebleau Las Vegas

June 19, 2025

Tagmarshal Expands Commitment to European Market

June 19, 2025

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