Hingham, MA, April 24, 2020 – A new swimsuit company based in Hingham, Ma., that was set to launch in early May, has invested more than $50,000 it had raised and planned to use as part of its launch and is instead using those funds to purchase materials needed to produce 10,000 units of Personal Protective Equipment (PPE), which meets FDA guidelines.

An additional $13,000 has been raised by friends and supporters of the brand that will be used to help with the manufacturing process. The brand, which had planned to launch with a full collection of body image positive swimwear for women designed to be inclusive and contemporary, has North American infrastructure already set up that can manufacture at scale and now expects to deliver its first wave of much-needed PPE within a couple of weeks.

“The bulk of hospital scrubs and gowns used by medical personnel come from Asia and getting shipments into the US right now is not an option,” said Dan Rakauskas, CEO of Call To Action. “We already have everything set up and could have scrubs and gowns manufactured and delivered to hospitals within weeks.

While Call To Action used its own funding to purchase materials and place the initial order, Rakauskas notes that supporters of the brand have been overly generous and additional funds now being raised will be used to manufacture a second, hopefully, larger, order of PPE.

Supplies of scrubs and gowns in hospitals are running dangerously low across the country and production has been halted for months in China so new product simply isn’t available for purchase.  “We have the expertise to produce scrubs and gowns at scale.  We’ve built our supply chain to operate solely within North America which makes us one of very few companies who can help NOW and isn’t reliant on ASIA for materials or production,” said Rakauskas.

“We’ve all relied on our healthcare workers at some point in our lives and they desperately need our help right now.  They are risking their lives every day trying to combat this epidemic so it’s not unreasonable for them to ask for protective equipment to protect themselves,” said Palese.