Dakine will donate 3,000 backpacks to 100 classrooms that have shown resilience during COVID-19
Agency: rygr

Orvis Virtual Summer Camp Program Aims To Educate And Inspire Kids
Outdoor retailer broadens educational offerings to inspire all members of the family to explore the adventure and wonder in nature this summer
Ortovox Celebrates 40 Years Equipping Alpine Adventure With Expanded Spring Collection For 2021
German mountain brand launches Dry Pack series, Westalpen 3L Jacket and Piz Duan Swisswool Jacket purpose-built for three-season adventures
Global Leader In Backpacks, Deuter Redesigns Franchise Products For Day Hikes, Backpacking, Mountain Biking for Summer 2021
New AC Lite, Futura Air Trek and FLYT backpacks are free of harmful PFCs and feature bluesign materials

Norrøna Strengthens Spring Assortment With Innovative All-Activity Classics
Norwegian heritage brand broadens warmer weather apparel collection with new product additions
Rumpl Launches The NASA Collection
Rumpl celebrates the 50th anniversary of the Apollo 13 mission with a limited-edition capsule collection

Primus Partners With The Shed Rental Service To Enter The Sharing Economy
The consumer goods rental service allows users to rent Primus cooking equipment in five curated kits for various outdoor cooking experiences.

Salomon Partners With Continental Divide Trail Coalition To Support Trail Community
The four-season mountain brand will donate a portion of Odyssey hiking shoe sales directly to the Colorado-based nonprofit

Salomon Hosts WMN Virtual Half Marathon
Run 13.1-miles with the #SalomonWMN community and win exclusive prizes and discounts
Primus And Brunton Launch New Websites Designed To Improve Customer Experience
The new websites offer an updated look and infrastructure designed to enhance product discovery and brand messaging

Dakine Builds On Trusted Mountain Bike Category With Innovative Gear And Apparel Launches
Dakine launches the Slayer Series, a trusted and durable line of lightweight mountain bike protection
Cast-and-Blast Apparel Brand Duck Camp Names rygr Agency Of Record
Austin,Texas-based apparel-maker finds a strategic communications partner

Dakine Launches Signature Women’s Bike Apparel Collection With Professional Mountain Biker Casey Brown
Casey Brown, a pioneer for the mountain bike community, designs bike collection with Dakine
Primus And Brunton Expand Sales Team With Three New Agencies
Louisville, CO, May 5, 2020 — Primus, the Swedish heritage outdoor equipment brand established in 1892 known for its reliable, safe and innovative cooking products, and Brunton, the U.S.-based manufacturer of precision outdoor navigation instruments established in 1894, announces partnerships with three respected sales agencies to expand brand representation, including sales, service and customer relationships […]
Backcountry Launches All New Spring Pursuit Collection
Backcountry kicks off its third season of making product with the launch of its spring collection