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Agency: Press Forward

Skida Releases New Sun Protection Capsule

April 9, 2026 Press Release

The new three piece collection includes pants, a sun shirt and a sun hat.

Icebug’s 2026 Spring and Summer Collection

February 12, 2026 Press Release

Swedish grip experts add new styles and additional colorways to trail run favorites.

Premier Ultrarunner Courtney Dauwalter Partners with Näak

February 4, 2026 Press Release

Deal will strengthen Dauwalter’s ultra-mindset and continue expanding Näak’s North American presence

Peak Performance Introduces the Monolight Circular Jacket

February 3, 2026 Press Release

The puffer is ready to be worn to the fullest, repaired when needed, and recycled at the end of use.

Peak Performance Enters Piste Mode with Whitelight Range

January 16, 2026 Press Release

The Swedish mountain brand known for its bold backcountry aesthetic brings freeride to the piste.

Fischer Debuts Ranger 102 LTD Ski with Ford Ranger Raptor

January 13, 2026 Press Release

A matching LTD graphic will debut on a custom-wrapped Ford Ranger Raptor and a limited run of skis.

Bag Balm and Wrangler Partner Up on Limited Edition Tin

December 2, 2025 Press Release

The partnership celebrates shared American heritage and is a tribute to hardworking families.

Peak Performance Brings Circularity to Iconic Helium Design

November 20, 2025 Press Release

The world-first proof of concept shows that circular design can now go beyond monomaterial.

Peak Performance Unveils FW25 Trailblazer Capsule

November 13, 2025 Press Release

Backed by research, the capsule redefines women’s ski apparel with bold, functional design.

Peak Performance Shakes Up Ski Style with Freerider Max Palm

November 7, 2025 Press Release

The Swedish brand teamed up with its art-loving athlete to reimagine the aesthetics of ski apparel.

Icebug Presents New Winter Models with World-Leading Grip

October 17, 2025 Press Release

The new styles feature BUGrip traction, waterproof membranes and transparent manufacturing.

Skida Partners with U.S. Ski and Snowboard for Third Year

October 16, 2025 Press Release

The Vermont brand will launch a co-branded capsule and four athlete collections.

Peak Performance Marks a Decade of Vertical Pro

October 2, 2025 Press Release

The brand’s pinnacle freeride kit utilizes the all-new Gore-Tex Pro ePE waterproof membrane.

Peak Performance Goes Big With Helium Diamond Fuse

September 25, 2025 Press Release

The latest add to the iconic Helium line blends pillowy fill power with a unique dual quilt design.

Eastern Mountain Sports ReLaunches in U.S. with FW25 Line

September 22, 2025 Press Release

Legacy outdoor retailer completes brand relaunch with re-imagined line of winter outdoor apparel

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SGB Today

Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners

Nike Extends Partnership with USC Athletics Another 10 Years

July 15, 2026

Brooks Inks First Olympic Sponsorship in Kiwi Partnership

July 15, 2026

Report: Americans Are Investing More in Their Health and Fitness Than Ever Before

July 15, 2026

Arena Renews Partnership with USA Swimming Through 2028

July 14, 2026

BSN Sports/Adidas to Outfit Sport Clips Stylists

July 9, 2026

Gameday Spirit Replaces Fanatics as Illini’s Online Store Partner

July 7, 2026

Nike to Replace Puma as Outfitter of Club Deportivo Guadalajara

July 6, 2026

Ryka Releases its “Most Performance-Forward” Women’s Running Shoe

July 2, 2026

Dick’s SG Upgrades ScoreCard Loyalty Program

July 1, 2026

Gallaudet University Athletics Forms Partnership with Nike and BSN Sports

July 1, 2026

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