The new three piece collection includes pants, a sun shirt and a sun hat.
Agency: Press Forward

Icebug’s 2026 Spring and Summer Collection
Swedish grip experts add new styles and additional colorways to trail run favorites.

Premier Ultrarunner Courtney Dauwalter Partners with Näak
Deal will strengthen Dauwalter’s ultra-mindset and continue expanding Näak’s North American presence

Peak Performance Introduces the Monolight Circular Jacket
The puffer is ready to be worn to the fullest, repaired when needed, and recycled at the end of use.

Peak Performance Enters Piste Mode with Whitelight Range
The Swedish mountain brand known for its bold backcountry aesthetic brings freeride to the piste.

Fischer Debuts Ranger 102 LTD Ski with Ford Ranger Raptor
A matching LTD graphic will debut on a custom-wrapped Ford Ranger Raptor and a limited run of skis.

Bag Balm and Wrangler Partner Up on Limited Edition Tin
The partnership celebrates shared American heritage and is a tribute to hardworking families.

Peak Performance Brings Circularity to Iconic Helium Design
The world-first proof of concept shows that circular design can now go beyond monomaterial.

Peak Performance Unveils FW25 Trailblazer Capsule
Backed by research, the capsule redefines women’s ski apparel with bold, functional design.

Peak Performance Shakes Up Ski Style with Freerider Max Palm
The Swedish brand teamed up with its art-loving athlete to reimagine the aesthetics of ski apparel.

Icebug Presents New Winter Models with World-Leading Grip
The new styles feature BUGrip traction, waterproof membranes and transparent manufacturing.

Skida Partners with U.S. Ski and Snowboard for Third Year
The Vermont brand will launch a co-branded capsule and four athlete collections.

Peak Performance Marks a Decade of Vertical Pro
The brand’s pinnacle freeride kit utilizes the all-new Gore-Tex Pro ePE waterproof membrane.

Peak Performance Goes Big With Helium Diamond Fuse
The latest add to the iconic Helium line blends pillowy fill power with a unique dual quilt design.
Eastern Mountain Sports ReLaunches in U.S. with FW25 Line
Legacy outdoor retailer completes brand relaunch with re-imagined line of winter outdoor apparel










