Aetrex Worldwide announced that Tony Baldwin has joined the company as director of sales for retail chains. A veteran in the industry with over 15 years experience, Baldwin will be responsible for building the Aetrex brand and driving sales of the company’s footwear and footcare product lines in the retail chain market.  

“Tony’s proven track record for maximizing existing business and launching new brand initiatives in shoe retail chains and department stores made him a great fit for this position,” said Matt Schwartz, VP of sales, Aetrex.

Baldwin was previously the National Sales Manager for ECCO USA, Inc., responsible for sales, distribution and marketing for 13 southern states, the Caribbean and several national strategic accounts. As the Sales manager for the Rockport Company, he coordinated launch strategies for a new men’s division, securing distribution across all channels. He also established a new men’s division as the business development manager for Steve Madden, building a structure to support sales operations and product development.