Adventure Ready Brands, which markets a range of first aid, insect repellent and outdoor recreation products including After Bite, Adventure Medical Kits and Ben’s, announced that Greg Solt has joined the company as senior vice president of sales.
“Greg brings to Adventure Ready Brands a strong track record of sales performance across a broad range of channels,” said Adventure Ready Brands CEO Chris Heye. “He has demonstrated success at Seventh Generation, Burt’s Bees, The Hershey Company, and Clorox. Greg’s focus on building partnerships that enable category growth for our retail partners is important to us as we continue to aggressively grow our own brands and acquire new companies.”
In his new role, Solt will be responsible for leading Adventure Ready Brands’ North American sales strategy and execution across a broad range of retail channels including outdoor, mass, food and drug, sporting goods, specialty, and e-commerce. Solt was most recently the head of sales for TDBBS, a private equity-backed maker of all-natural dog treats.
“The outdoor market is all about enthusiasm and the enjoyment of connecting with nature. Given its portfolio of brands that serve a growing need for comfort and safety in the outdoors, the opportunity to join Adventure Ready Brands was extremely attractive,” said Solt. “I am excited to join the team and build on their momentum with an increased focus on customer partnerships and business-building plans to help take the company to new heights.”
Adventure Ready Brands portfolio of outdoor brands go here.
Logo courtesy Adventure Ready Brands
