Adrenalina, the action sports store, plans to begin construction of a 15,000 square-foot store in Denver. The store is expected to open by December.
Adrenalina, which brands itself as “The Extreme Store,” features a FlowRider wave simulator in each location, allowing customers to test surfboards. The Cherry Creek store will have a FlowRider, despite its landlocked location.
Adrenalina has stores in Miami and Orlando, and is building stores in Tampa, FL, and Alpharetta, GA. The company plans to build stores in Houston and Plano, Texas, and East Rutherford, NJ.
