McDonald's announced Adidas as the new official footwear, uniform and apparel provider for the McDonald's All American High School Basketball Games at Chicago's United Center on March 28, 2012. McDonald's partnership with Adidas will bring a new look and the best basketball performance innovation to the prestigious McDonald's All American Games.
“Adidas has a well-deserved global reputation for delivering innovative, stylish, performance-based footwear and apparel,” said Douglas Freeland, director of the McDonald's All American Games. “Teaming up with adidas further elevates, and cements, the McDonald's All American Games as 'best-in-class.'”
The McDonald's All American Games is the premier showcase for the top high school basketball talent in the country, and annually selects 24 boys and 24 girls from a pool of more than 1,500 nominees nationwide to compete in the annual event.
“The best young players in the country compete at the McDonald's All American Games and we're excited to partner with the most elite high school basketball showcase in the country,” said Lawrence Norman, Adidas vice president of global basketball. “Our latest on-court uniform innovations and industry changing lightweight footwear are a perfect fit for this prestigious high school basketball event.”
The 35th annual Boys Game will be broadcast live on ESPN at 8:30 p.m. CT, and the 11th annual Girls Game will air live on ESPNU at 6 p.m. CT. Ticket information for the 2012 McDonald's All American Games will be available in January 2012, and will be shared on www.mcdaag.com , @McDonalds and Facebook.com/McDonalds. Proceeds from the McDonald's All American Games benefit Ronald McDonald House Charities®.
The McDonald's All American Games partnership adds another elite high school event to the adidas Basketball lineup, which also includes adidas Nations, adidas Super 64 and adidas Invitational. Former participants in adidas grassroots programs and the McDonald's All American Games include Derrick Rose, Dwight Howard and Candace Parker.
