adidas will be taking the German Football Association (DFB) to arbitration court over a disagreement regarding the length of adidas' sponsorship agreement. adidas said in a release that it believed the deal “was effectually extended in August 2006 until at least 2014.”
The company further said, “This has been expressly confirmed to adidas by a group of experts comprised of internal and external specialist lawyers and law professors.”
The dispute began when Nike bid a reported 56 million per year to become the DFB sponsor, compared to adidas current 11 million.
