adidas celebrates its 20th year as the official footwear and apparel supplier of the Boston Marathon.  In 2008, adidas continues its commitment to the marathon by playing a key role in the race and Boston Athletic Association (B.A.A.) marathon programs including the B.A.A. Kids’ Relay Challenge, a seminar series co-hosted by Runner’s World magazine featuring some of the sport’s best athletes and a training run series that started in January.  adidas will supply Boston Marathon footwear and apparel to more than 14,000 B.A.A. volunteers, medical staff, race officials and other partners.


As one of the marathon’s key partners, adidas will be at the hub of the marathon action at the John Hancock Sports & Fitness Expo inside the John B. Hynes Convention Center.  The adidas booth will be the pick up location for the official Boston Marathon poster listing the names of all race participants.


“adidas has been dedicated to running for more than 90 years.  Our passion to inspire and enable runners of all types continues today through the development of innovative products, revolutionary technologies and support of premiere events like the Boston Marathon,” said Ashley Williams, adidas running communication manager.  “Whether you’re running the Boston Marathon or you’re someone who occasionally runs on the weekends, we create products for your individual needs which makes running more enjoyable.”