Adidas confirmed that it had signed an endorsement deal with rapper Kanye West. West had been with Nike.
Adidas said in a brief statement, “For 2014, we welcome to the adidas family one of the most influential cultural icons of this generation, Kanye West. Well known for breaking boundaries across music, film and design and partnering with our history in street wear culture and leading innovations in sport, we look forward to creating a new chapter. Details to follow.”
The deal is reportedly for $10 million and includes royalties, according to the New York Post.
