Adidas’ latest TV campaign around football, called ‘Sport Needs Creators’ will debut Thursday, September 8, 2016 during the Carolina Panthers vs. Denver Broncos NFL season opener on NBC.

https://www.youtube.com/watch?v=ejDpAOyFnoE

The new spot features a diverse roster of Adidas athletes including Super Bowl 50 MVP Von Miller of the Denver Broncos, two-time NFL MVP Aaron Rodgers of the Green Bay Packers, 2015 National League Rookie of the Year Kris Bryant of the Chicago Cubs, 2015 FIFA FIFPro World XI Award winner Paul Pogba of Manchester United, four-time NBA All-Star James Harden of the Houston Rockets, rookie guard Moriah Jefferson of the San Antonio Stars, top NBA Draft selections Brandon Ingram of the Los Angeles Lakers, Jaylen Brown of the Boston Celtics and Jamal Murray of the Denver Nuggets.

The film showcases Adidas athletes challenging the status quo through creativity in sports and is a rallying cry for athletes everywhere to tap into their imagination and embrace and utilize creativity in sports.

Photo courtesy Adidas