Want to know which products your consumers are looking for in your store? The company responsible for the popular “Ask Jeeves” Internet search engine this week revealed the top searches conducted on Ask Jeeves at Ask.com in 2002. Based on this data, Ask Jeeves feels it provides insight into some of the prevailing issues on the minds of consumers nationwide for the year 2002.
The company broke the data into categories and adidas was the only sports brand in the Top 20 of the consumer products category. The data gives us good information about the brands and categories consumers have on their mind as they go out to make purchases, both online and in-store. This information really shows us that the consumer is more focused on technology products than ever, with computer games and related gadgets taking four of the ten top spots and DVD and TV-related products taking three spots.
The generic categories “skateboards” and “bikes” were also in the Top 20.
The Top 10 “Ask Jeeves” Consumer Products searches:
- Harry Potter books
- TiVo
- Dragon Ball Z
- PlayStation 2
- DVD players
- Grand Theft Auto: Vice City
- Digital cameras
- adidas shoes
- Xbox
- HDTV
