Adidas and Orlando Magic NBA All-Star center, Dwight Howard, announced
a multi-year partnership extension agreement. Howard is a key component
of the new adidas Basketball movement, “Basketball is a Brotherhood.”
“Having Dwight as a member of the adidas Basketball family for many
years to come was a major priority for us,” stated Jim Gatto, Director
of Global Basketball for adidas. “This year Dwight was able to
establish himself as a future superstar in the league and key player in
the future of adidas basketball business.”
Howard led the Magic in points per game (17.6), blocks per game (1.90),
rebounds per game (12.30) and minutes per game (36.9). He was named to his first All-Star game in February and
finished the season voted All-NBA third team.
Adidas said “Basketball is a Brotherhood” is the integrated, digitally led
initiative that enables adidas's athletes to interact and inspire
with the next generation of athletes. This season the consumer will be able to go to
www.adidasbasketball.com and experience adidas Basketball through a
series of web episodes and other creative on-line activities around the players. “Basketball is a Brotherhood” will
introduce the adidas “Team Signature” footwear and apparel collections.
“Having been part of the adidas family for many years, I was extremely
happy to be able to extend my relationship with them,” noted Howard.
“adidas has always offered me the best products on the market and
outstanding service. I look forward to helping grow their basketball
business moving forward.”
