USA Volleyball and Adidas announced a multi-year partnership in which the Portland, OR-based company will be the official athletic footwear, apparel and accessory brand for USA Volleyball.
Adidas will replace Mizuno USA.
“What I love most about USA Volleyball is the organization’s passion for the game and its dedication to making the sport more accessible for everyone,” said Mark King, Adidas North America president. “National teams provide a great sense of pride and energy. Every four years at the Olympics, we see one of the greatest demonstrations of human potential when the USA Volleyball teams compete. The amount of preparation and hard work that happens between is equally extraordinary. USA Volleyball is a truly world-class organization that inspires athletes everywhere, men and women.”
Beginning with the 2017 season, Adidas Volleyball will become the Official Sponsor of USA Volleyball, which includes USA Men’s and Women’s National Volleyball Teams, the USA Men’s and Women’s Junior National Volleyball Teams, USA Boys’ and Girls’ Youth National Volleyball Teams, USA Beach Volleyball programs and the Paralympic Programs.
“USA Volleyball is extremely proud to be partnering with Adidas as it’s official apparel and footwear sponsor,” said Jamie Davis, USA Volleyball chief executive officer. “With volleyball on a roll being the No. 1 women’s NCAA and high school participatory sport and fastest growing boys’ high school team sport, Adidas is the perfect match with its innovative performance offerings. I am convinced that this relationship will elevate both of our organizations in the United States and around the globe.”
All USA Volleyball teams will be outfitted with Adidas kits for games, travel and training, as well as lifestyle footwear and apparel. The USA Volleyball Women’s teams will showcase the new Adidas Climalite miTeam uniform collection and CRAZYFLIGHT X featuring BOOST at a variety of events throughout the year. In addition to supplying USA Volleyball teams with the newest and most innovative gear designed for elite performance, Adidas will collaborate with USA Volleyball on marketing activations at grassroots events, including the USA Volleyball Open National Championships for adults, USA Volleyball Girls’ Junior National Championships, USA Volleyball Boys’ Junior National Championships, USA Volleyball Beach Championships and USA Volleyball High Performance Championships.
Additionally, Adidas has signed a multi-year partnership Lauren Carlini, who will become the face of Adidas Volleyball and take a leading role in upcoming Adidas brand marketing campaigns and collaborate on future volleyball sneakers, equipment and accessories.
A member of the gold-medal winning 2017 Pan American Cup and the bronze-medal winning 2016 Pan American Cup U.S. Women’s National Teams, Carlini was a four-time collegiate all-American and the first four-time All-Big Ten pick in the University of Wisconsin’s Volleyball program history. She ranks first in program history with 74 career double-doubles, second at UW in career assists with 5,599 and ranks fifth in assists per set at 11.52 and 10th in digs per set (2.81).
Photo courtesy Adidas