The National Basketball Association (NBA), adidas, and Champs Sport announced the launch of the Official NBA Shop at Champs Sports. The NBA Shop will debut in 69 Champs Sports stores this month and will be in the remaining 486 Champs Sports stores nationwide by the start of the 2010-11 NBA season.
The NBA Shop at Champs Sports will be a dedicated retail space featuring a wide assortment of adidas NBA performance and lifestyle apparel, including on-court products, fashion collections, and exclusive adidas NBA apparel and accessories year round. adidas is the league’s official uniform and apparel provider.
“The launch of the Official NBA Shop further strengthens our positioning in the mall as the destination for any die-hard sports fan,” said Vice President of Marketing for Champs Sports Rob Brodersen. “We are very excited to unveil these shops in key markets this season leading up to a nationwide launch heading into the 2010-11 NBA season. The product assortment from adidas and the overall shop design will provide our consumers a terrific shopping experience within the mall.”
The NBA Shop at Champs Sports will feature player imagery, a replica NBA backboard and a hardwood floor graphic to provide fans with the league’s authentic look and feel. Each shop will have a dedicated selection of local team products and an assortment of products representing some of the NBA’s most popular players. This assortment will include swingman jerseys, on-court shooting shirts, exclusive T-shirts, shorts, headwear, and track jackets. Each season, Champs Sports will bring in exclusive NBA fashion collections catering to fashion-forward NBA fans, beginning with the adidas White/White Collection this spring, which will include a white swingman jersey, track jacket, and T-shirt.
“As the Official Outfitter of the NBA, our unique partnership gives us an outstanding platform to develop innovative products that can improve athlete performance on-court,” said adidas Vice President of Global Basketball Lawrence Norman. “Were excited to work with the NBA and Champs Sports to bring this product directly to NBA fans at a one-stop destination that provides authentic, fashionable gear for fans on and off the court.”
The first rollout of the NBA Shop will be this month at Champs Sports stores in Boston, Chicago, Cleveland, Dallas, Houston, Los Angeles, Miami, Orlando, Portland, and San Antonio, with additional shops opening in NBA Playoff markets by May 1. The NBA and adidas will feature the NBA Shop at Champs Sports in key marketing programs and promotions this spring with player appearances, social media promotions, and the creation of unique fan experiences centered around key fashion collections.
“The NBA Shop at Champs Sports provides us with a terrific opportunity to engage our fans year round with a wide selection of the newest and most popular NBA adidas products,” said NBA Senior Vice President Sales Development and Retail Marketing Chris Brennan. “Weve worked closely with Champs Sports and adidas to create a dedicated space within each store that brings to life the excitement of the NBA with products our fans will love.”