Medi-Dyne, a producer of pain relief and prevention products today announced a partnership with Santa Monica, CA-based Addaday, Inc., a manufacturer of massage and stretching products.
The partnership is designed to expand market opportunities for Addaday’s massage and therapy products with Medi-Dyne taking on the management of the brand’s non-electric product line including manufacturing, marketing, warehousing, and shipping. Medi-Dyne’s focus will be to expand the reach and exposure of the product assortment to the medical, professional and consumer markets both domestically and internationally. Addaday will focus its efforts on the development and introduction of a new line of intelligent electronic massage and therapy products, including variants of its BioZoom percussion device, according to a press release.
“The goal of our partnership is to build an unparalleled line of massaging and therapy products for medical, professional and personal use to ’Keep People Moving’ and ’Live Their Fullest,’” said Craig DiGiovanni, founding partner of Medi-Dyne.
“This partnership between two global leaders in the pain relief and prevention category is the perfect match-up that will help us both expand our global footprints and efficiencies and to be able to pass on those efficiencies to our valued customers,” said Victor Yang, CEO and founder of Addaday, Inc.
Photo courtesy Addaday/Bioped