Camtrade LLC, the women’s wholesale footwear business, has announced that it will be operating under a new company name, The Enjoiya Group LLC, effective immediately. This rebranding reflects the company’s evolution as well as plans for the future.
“The Enjoiya Group banner more clearly represents our vision for the continued growth and development of our business,” said Frank Cammarata, CEO & principal of The Enjoiya Group. “As we look forward, we will identify as a strong, vibrant company consisting of several independent, stand-alone brands under one umbrella. Our new company name helps create this distinction.”
The Enjoiya Group currently manufactures and distributes three shoe brands: Enjoiya, Secret Celebrity and Soft Comfort. Price-value is a key component of the overall strategy.
“Our Enjoiya brand, which launched in the Fall of 2019, had been a fresh and exciting addition to our business,” said Cammarata. “Subsequently, during the pandemic shutdowns and interruption of our business operations, we started to realize how important it is to enjoy life and its simple pleasures. Hence, the name Enjoiya!” Added Cammarata, “The term has such a positive and upbeat connotation; we look at it as a new beginning for our company.”
To coincide with the name change, the company’s logo was redesigned and a new website was launched in July. The company’s ownership and staff have not changed. Additionally, a comprehensive trade advertising campaign was implemented to introduce The Enjoiya Group to the footwear industry.
Cammarata added, “As our business has developed, we have learned that fashion, fit, quality, comfort, and price accessibility never go out of style. In fact, they continue to be the cornerstone of our business. We are pleased to announce this positive step forward and are excited about our future.”
Photo coutesy The Enjoiya Group