Women’s bag and accessories designer Keri Murschell of keri golf and leading golf products manufacturer Adams Golf, Inc. have entered into an exclusive partnership, including collaboration in the areas of design, sales, finance and marketing.
Effective immediately, the agreement calls for Murschell to continue independently designing and producing her signature keri golf line, with Adams handling the brand’s operations, including sales, distribution and customer service. Murschell will consult on the design of Adams Golf’s women-specific bags and future projects.
Said Murschell, who founded keri golf in 2003 and still works as principal designer, “Adams Golf has a great sales and logistics network in place, allowing me to focus on designing statement-making collections for both our brands.”
The formal relationship between the two companies comes on the heels of keri golf’s 60% sales growth in the first half of 2008 following the successful launch of its “mk” collection. The line’s distinctly feminine cart and stand bags, totes and head covers continue to grow in popularity and are carried in competition by several high-profile LPGA Tour players.
“For the past several years weve made substantial investments in developing brands and products specific to the women’s game. We believe the synergies of this partnership will allow both Adams Golf and Keri to take our women’s business to even higher levels,” said Adams Golf president and CEO Chip Brewer.
