Active Brands Group (ABG) hired Rohan Callander as its e-commerce manager, responsible for expanding its DTC business. He is based out of the company’s Stockholm office.
Sweden-based ABG, with a portfolio of brands in the sports and pharma segments, said it is looking to scale up the DTC side of those brands to meet their full potential.
“We have been looking for the right person to grow and develop our DTC for some time now. Rohan is a perfect fit for the job with his drive and expertise within e-commerce and building business and brands in general,” said Hélène Briggert, ABG’s chief commercial officer. “Rohan’s background as a successful entrepreneur within the natural health segment will be a great asset to us and the entire ABG business.”
“I am excited to join this dynamic ABG team and to be a part of growing their brands and bringing them closer to the consumer,” said Callander. “Each brand within ABG’s collection brings unique opportunities for growth, and I am looking forward to putting my skills to use in realizing their potential. It was a pleasure interviewing for this position from New Zealand, and I am grateful to Helene and the team for welcoming me to join the team in person in Stockholm.”
Photo courtesy ABG
