Academy Sports + Outdoors announced a new partnership with National Night Out (NNO), a national community-building campaign that promotes first responder-community partnerships. Academy Sports + Outdoors is donating more than $200,000 across 36 cities to support local first responders and city governments in an effort to build more connected and safer communities.
“National Night Out is a perfect partner to help us build community relationships, promote safety, and provide more fun for all across Academy’s footprint,” said Tom Lamb, Academy Sports + Outdoors’ chief marketing officer. “By taking part in these community events, we are supporting local heroes who give their all every day to keep our customers and the communities we serve safe.”
In the weeks prior to local NNO events, select Academy Sports + Outdoors locations will partner with first responder groups to host shopping sprees for local youth to shop Academy’s strong assortment of outdoor gear, sporting equipment, apparel, footwear, and more. Academy Sports + Outdoors will distribute safety preparation bags during NNO community events that include a flashlight, first aid kit, and water bottle. Academy is also giving away free bike helmets to local kids, while supplies last, and hosting a decoration station where they can decorate their new helmet with stickers and colorful markers.
“Academy Sports + Outdoors’ commitment to community and safety makes them an excellent partner for National Night Out,” said Matt Peskin, National Night Out’s executive director. “Academy’s strong assortment of products at a great value makes them a one-stop destination for our neighbors looking to gear up for National Night Out. Academy Sports + Outdoors will bring a new level of fun and experience to a number of National Night Out events happening across the South, Southeast and Midwest.”
Academy Sports + Outdoors currently operates 255 stores throughout the South, Southeast and Midwest.
