Academy Ltd., d/b/a Academy Sports + Outdoors, has opened its first store in Georgetown, TX. The 63,000-square-feet, located at 1310 W University Ave., brings approximately 90 new jobs to the community. Academy Sports + Outdoors now has eight locations throughout the greater Austin area.

“Georgetown offers so many fun sports and outdoors activities, and Academy Sports + Outdoors cannot wait to join the community,” said Sam Johnson, Academy Sports + Outdoors’ executive vice president of retail operations. “This new store will make it easy for customers to go swim at Blue Hole Park, fish Lake Georgetown, cheer on their favorite team under Central Texas’ Friday night lights, and so much more through a strong product assortment, incredible value, and a convenient shopping experience.”

Academy Sports + Outdoors offers a strong assortment of products, value, and a convenient shopping experience so having fun is easy and affordable. Customers can expect to find everyday low prices on top brands such as Nike, adidas, Under Armour, Columbia, Browning and more. Academy also offers tremendous value and quality through exclusive brands like Magellan Outdoors, BCG, BCG Plus, H2O Xpress, Game Winner, O’Rageous and others.

The new store in Georgetown has everything customers need to have fun during their next outdoor adventure, including hunting, fishing and camping supplies, sports equipment, and recreational gear. The store also carries a wide variety of leisure products, footwear, apparel, patio sets, barbecue grills, and much more. Services such as scope mounting, bore sighting, line winding/spooling, and propane exchange will also be offered, and customers will have the ability to purchase hunting and fishing licenses.

Beginning Friday, the community is invited to the store’s three-day grand opening celebration full of fun activities for the whole family. The free events include giveaways, interactive demonstrations by brands sold at Academy Sports + Outdoors and games for all. Other fun events include Academy mystery gift card giveaways, Academy t-shirts giveaways and much more.