A4 has launched its new Spring
2010 redesigned women’s collection.
The new high performance stretch fabrics emphasize both fit and
comfort.
“Our customers are asking us to take a hard look at the it and styling
of everything we manufacture for women,” said Mark Mertens, CEO, in a statement. “We
can’t just offer take downs of our men’s assortment anymore. We are
dealing with a very sophisticated customer.”
“We invited our best customers, coaches and end users to a daylong
symposium. The line was completely deconstructed. We started from
scratch,” said Mertens. “The end result was a whole new approach to the
way we design for women. Even our basic loose fit moisture wicking tees
have been completely redesigned. I think we nailed it”
The new collection will be available during the next 90 days. Many
styles are currently in stock. Prices will range from $2.88 for loose
fit moisture wicking tees to $11.50 for game uniform tops and bottoms.
